Tuesday, November 11, 2008

RADIOHEAD--HOUSE OF CARDS

Many of Radiohead’s music videos are known for being unconventional and innovative. For "House of Cards" no cameras or lights were used. Instead, 3D plotting technologies collected information about the shapes and relative distances of objects. The video was created entirely with visualizations of that data.

What we see is a man’s face in particles over a black background and a neighborhood, also in particle form, which continually fades away.

This avant-garde approach supports themes within the music. The song is about longing and desire for someone who doesn’t want to be with you. He wants his love to forget about what they’re holding onto. These elements of falling apart and detachment are evident in the hyper reality images, neon colors, and the dissipation of the partials that make up this world. Radiohead’s music videos are not organized according to a narrative form. It’s about the aesthetic means of expression. Along with the music and the images as a visual means of what’s being expressed you focus solely on this artistic medium and how you feel based on what’s really being said and what these images mean to you and how it makes you feel.

~Brianna P.

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